Top 5 Beauty Retail Apps Performance in South America Q2 2022

The second quarter of 2022 saw noteworthy trends among the top 5 beauty retail applications in South America on a unified platform. Here’s a closer look at their performance based on data from Sensor Tower.

O Boticário had a dynamic quarter with weekly downloads peaking at around 551.5K in the first week of April. The app saw fluctuating download rates with another significant increase to approximately 217.1K by the end of June. Active users mirrored this trend, reaching a high of about 2.9M in the first week of April and closing the quarter with roughly 2.3M.

Natura (Oficial) maintained a steady performance throughout Q2. Weekly downloads ranged from 56K to 75.8K, with a peak in the last week of May. Active users also showed consistent growth, starting from 382.9K at the end of March and reaching around 417.9K by early June.

Beleza na Web - Cosméticos experienced moderate growth in weekly downloads, peaking at approximately 71.8K in mid-May. Active users saw a gradual increase from 242.2K at the end of March to around 261.1K by mid-May, before stabilizing around 250K towards the end of June.

Época Cosméticos: Loja Online showed a varied download pattern, starting with 53K at the end of March and peaking at roughly 80.6K in mid-June. Active users followed a similar pattern, beginning at 196K and increasing to about 243.4K by mid-June, before slightly decreasing to approximately 227.1K at the end of the quarter.

Representante Eudora had a relatively stable quarter with weekly downloads ranging between 11.4K and 21.5K. Active users remained consistent, starting from 91.6K at the end of March and peaking at around 99.9K in early May, before closing the quarter at approximately 96.4K.

For more detailed insights and comprehensive data, visit Sensor Tower.